2026 · Fashion

A coat that had to take bay wind

Lookbook and a quiet walk on the quay. Lifestyle stayed live.

A coat that had to take bay wind

The coat had to take wind that actually exists on the water. We recce’d the hour and waited for it.

The stills LUT was the show LUT. Print and 9:16 came from the same masters.

The agency cut a fifteen-second loop a season later without a reshoot.

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